Introducing Candidates to Your Multi Level Marketing Down Line

Introducing Candidates to Your Multi Level Marketing Down Line

For those involved in the multi level marketing (MLM) business, recruiting others to join in the business as distributors is a dream come true. After all, you know that you will profit from their hard work, and if you play your cards right, you will be able to live comfortably just off the residual income that will be yours if your recruits are properly trained and stick with the business. Yet therein lays the rub of the business in general and your down line in particular: getting the candidates to work hard, inspiring them to find new methods of selling the product and then recruiting new distributors themselves. Even if you find a mover and shaker who will take your down line to places it has never been before, keep in mind that this individual will eventually hit a ceiling and if the attractiveness of the business opportunity runs out, so will the loyalty of your recruit!

Thus it is an almost foregone conclusion that the first few recruits you will introduce to your down line will most likely not stick around. Yet do not give up! There are several steps you need to take in order to find quality leads before introducing candidates to your multi level marketing down line.

1. Your leads cannot become serious candidates for your down line unless and until they have a solid understanding of multi level marketing. Weed out the ones in search of get rich quick schemes or who believe that they can make oodles of money while they sleep. Instead, focus on those who understand that there is no free lunch and that multi level marketing is hard work.
2. Be honest and up front about the time commitment it takes to get the business off the ground, run it, and make a profit. Also, be forthcoming about the amount of time it took you to make a profitable go of the business opportunity. Usually the literature offered to the new recruits will speak in glowing terms about the money they could make and how rich they can get, but if there expectations are unrealistic, soon the candidate will be discouraged.
3. Help the candidate understand the product and the market which exists for the product. Interestingly, many a network marketer will shop around for a bit until they find a product that not only suits their needs and beliefs, but also one that is easiest for them to market. Not everyone is cut out for selling makeup, just like not everyone is able to sell wellness products.
4. Be aware of scam artists that working your field. Candidates may have gotten burned in the past by those who are seeking to take advantage of recruits and thus may be very hesitant. If you know the angle the scammers are working you will be able to explain the difference between your genuine opportunity and the fraudulent opportunity offered by others.

Remember that introducing candidates to your multi level marketing down line will take time, patience, and also the willingness to be available for questions.